IPL's Social Media Superstar: Team with 2 Billion Engagements Beats Liverpool and United, But It's Not MI or CSK!

While Chennai Super Kings, Mumbai Indians, and Kolkata Knight Riders may be the most successful teams in the history of the Indian Premier League (IPL), the title of the most popular team on social media goes to Royal Challengers Bengaluru (RCB). Despite not having won the title even once, RCB continues to capture the hearts of fans and has set new benchmarks in the world of sports media. For the fifth consecutive year, RCB has emerged as the most popular IPL team on social media, showcasing the immense influence the team has in the digital space.

According to social media analytics tools Social Insider and SEM Rush, with an impressive total engagement of 2 billion across Instagram, Twitter, YouTube, and Facebook, RCB has not only topped the charts but also achieved a 25% higher engagement than second-placed Chennai Super Kings (CSK).

RCB's digital presence saw a massive growth of 5 million followers across all social platforms—making it the fastest-growing team in the IPL on social media.

RCB more popular on social media than Liverpool and United

RCB's social media dominance extends beyond IPL boundaries. The team has cemented its place in the global sports landscape by ranking among the Top 5 most popular sports teams worldwide on Instagram in terms of engagement, trailing only giants like Real Madrid and FC Barcelona. The team has outpaced other iconic clubs, including Manchester United, Liverpool, and Chennai Super Kings, solidifying its global appeal.

But RCB's success doesn’t stop there. The team has also achieved an unprecedented 7.5 million followers on its WhatsApp broadcast channel, securing its position as the most followed IPL team on WhatsApp.

“It’s all thanks to our 12th Man Army. Their energy and belief are evident in every game, whether felt in the stadium or through their unwavering digital support. They are at the core of everything we do, and seeing this kind of response motivates us to keep pushing forward, staying true to what we stand for, and continuing to give our best,” said Rajesh Menon, vice president and head, RCB.

"These milestones underscore RCB’s unwavering connection with its fanbase, both in India and globally. The team’s innovative approach to engaging with fans on social media has set a new standard in the IPL and beyond, ensuring that RCB remains at the forefront of the digital sports landscape.

"RCB’s success in social media engagement and follower growth is not just about numbers—it is a reflection of the deep connection and loyalty between the team and its millions of fans. As the IPL approaches another season, RCB’s digital strategy and engagement continue to inspire, making the team a true leader in the digital age!" the franchise said.

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