Introducing +: New Channel and Live Streams Launching August 8 with Expanded Options for Fans at no Additional Cost

Starting from Thursday, August 8th, Sky Sports subscribers will have access to the brand new Sky Sports+ channel, along with a variety of live streams. This exciting addition will provide fans with even more options to choose from, all included in their subscription at no additional cost.

Hundreds of hours of live sport will be available to stream, with four times as many matches from the EFL and all 72 teams featured over 20 times a season.

+ will simply drop into the existing Sky experience across Sky Glass, Sky Stream, Sky Q and NOW, so customers don't need to do a thing to enjoy the extra sport.

An exclusive offer is also available for new customers to get (including +) and Sky TV in Ultra HD, plus Netflix included for the lowest ever price of £43 per month. Fans can enjoy an epic summer of sport on and unmissable Sky Originals & Exclusives, and with Netflix included too, customers can keep up with all the action with just one simple subscription*.

Every EFL club live on + at least 20 times this season

The launch of + comes in time for the EFL opening weekend, with every game from across the Championship, League One and League Two streamed live, a first in broadcasting history. On Saturday August 10, fans can look forward to 30 matches across all three divisions broadcast either on ' linear channels or streamed via +. The first game of the season on Friday August 9 will also be broadcast on Sky Showcase and Soccer Saturday will air on Sky Mix and Sky Showcase, adding to the excitement for all Sky customers at the start of the football season.

In anticipation of the weekend's action, an EFL season preview show will air on Thursday August 8, at 6pm. Hosts David Prutton, Don Goodman, Jobi McAnuff and Andy Hinchcliffe will provide the latest analysis and predictions for the upcoming clashes across all divisions.

Early access to Sky documentaries with +

Beyond live sport, + will also give customers exclusive access to Sky's popular sports documentaries at least two weeks before anyone else. This starts with Mission to Burnley 2, available exclusively from Friday August 9. Following Burnley FC's return to the Premier League last season, the series will provide sports fans with an exclusive insight and a behind-the-scenes look at the action, as Burnley battles to remain in the top tier, facing a tumultuous and challenging end to the season.

'+ takes sports viewing to the next level'

Jonathan Licht, Managing Director at , said: "+ is here, taking sports viewing to the next level by offering unmatched access and choice through numerous live streams and our new dedicated channel. We're showing up for football fans like never before this season, showing every EFL team more than 20 times a season, and this weekend, our viewers can look forward to seeing every EFL game live. We're thrilled to offer this to customers at no extra cost, ensuring they can enjoy even more of the sport they love this summer."

+ brings a host of exciting new features to enhance the viewing experience for sports fans. With live pause and rewind available on all new live streams, viewers can control their sports-watching experience like never before.

The updated user interface makes it easier for fans to browse, discover, and watch their favourite sports, thanks to its refreshed design and improved navigation.

Live scores from concurrent events will also be displayed on match tiles, allowing fans to keep up with all the action and help choose which matches to watch. + can be found on linear channel number 410 for Sky Glass customers, 412 for Sky Q customers and 416 for ROI.

Mobile users will enjoy new personalisation options to follow their favourite teams and competitions, as well as improved navigation and access to all + live streams via event centres.

What's on ?

Just this August on , customers can look forward to:

For instant, contract-free access to all channels, non-Sky subscribers can purchase a NOW Sports Day or Month Membership. This will also include every live + stream on all NOW-enabled devices at no extra cost. Select catch-up content available on demand.

* T&Cs apply. Offer available from August 1 until August 21 for new Sky Glass and Sky Stream customers. To sign up, simply head to Sky.com.